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Publication date: Available online 18 September 2024Source: Decision Support SystemsAuthor(s): Rajat Kumar Behera, Marijn Janssen, Nripendra P. Rana, Pradip Kumar Bala, Debarun Chakraborty
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Publication date: Available online 19 September 2024Source: Decision Support SystemsAuthor(s): Ramazan Esmeli, Hassana Abdullahi, Mohamed Bader-El-Den, Ali Selcuk Can
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Publication date: Available online 20 September 2024Source: Decision Support SystemsAuthor(s): David Sugianto Lie, Ali Gohary, Pei-Yu Chien, Bach To Nhu Truong
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Publication date: Available online 20 September 2024Source: Decision Support SystemsAuthor(s): Yanxin Wang, Jingzhao An, Xi Zhao, Xiaoni Lu
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Publication date: Available online 25 September 2024Source: Decision Support SystemsAuthor(s): Guisen Xue, O. Felix Offodile, Rouzbeh Razavi, Dong-Heon Kwak, Jose Benitez
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Publication date: Available online 26 September 2024Source: Decision Support SystemsAuthor(s): Bing Lv, Junji Jiang, Likang Wu, Hongke Zhao
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Publication date: December 2024Source: Decision Support Systems, Volume 187Author(s): Junbo Zhang, Xiaolei Wang, Jiandong Lu, Luning Liu, Yuqiang Feng
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Publication date: December 2024Source: Decision Support Systems, Volume 187Author(s): Maximilian Heumann, Tobias Kraschewski, Oliver Werth, Michael H. Breitner
View ArticleEvaluating multimedia advertising campaign effectiveness
Publication date: Available online 9 October 2024Source: Decision Support SystemsAuthor(s): Pengyuan Wang, Guiyang Xiong, Will Wei Sun, Jian Yang
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Publication date: Available online 9 October 2024Source: Decision Support SystemsAuthor(s): Dan Gao, He Xu, Pin Zhou
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Publication date: Available online 28 October 2024Source: Decision Support SystemsAuthor(s): Cecil Eng Huang Chua, Fred Niederman
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Publication date: Available online 1 November 2024Source: Decision Support SystemsAuthor(s): Yi-Chen Lee, Chih-Hung Peng, Choon-Ling Sia, Weiling Ke
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Publication date: December 2024Source: Decision Support Systems, Volume 187Author(s):
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